Born in 1932, in Spain.
Lives and works in Mexico City, Mexico.
He stands out in the Mexican cultural scene of the second half of the 20th century with a long and recognized career as a painter, editor, designer and set designer. After settling in Mexico in 1949, his first solo exhibition came ten years later. Rojo presents himself as a renovator and proposes a break with the local tradition, dominated by the figuration of the great Mexican muralists.
In 1960 he co-founded Editorial Era, of which he is a member of the editorial board and is art director. In 1967 he created the mythical cover of the book One Hundred Years of Solitude.
In 1991 he was awarded the National Prize of Science and Arts in the area of Fine Arts, and the Mexico Design Prize, having participated in the graphic design of various cultural publications such as the Fine Arts Magazine, the University Magazine, UNAM, Plural, Mexico in the Arts and the newspaper La Jornada, among others.
In 1993 in Spain he received the Gold Medal for Merit in Fine Arts. In 1994 he was elected a member of the Colegio Nacional de México (COLMEX).
His work has been presented in multiple solo exhibitions around the world, especially in the United States, Latin America and Spain, as well as in other European capitals. He has also participated in international group exhibitions in major museums and art centers.