Freijo Gallery was founded in Madrid in 2010, with the aim of presenting small curatorial projects of artists who have sometimes been ignored by the art market, but have been creators of seminal languages for future generations -German Cueto, Roberto Fernandez Balbuena, Felipe Ehrenberg, José Iges, Dario Villalba, Elena Asins, Bartolomé Ferrando, Juan Cuenca, Isidoro Valcárcel Medina, Antoni Abad...
The gallery was founded with the aim of creating a space of visibility and dissemination of conceptual art, visual poetry and performance. Its program focuses on generating a space for dialogue between Latin American artists, mainly Mexican, and Spanish artists, weaving intellectual bridges between the two continents.
Beyond commercial mediation, Freijo Gallery promotes artistic lines of work of diverse media, from site-specific installations, photography, video, documents and archives, to performances-actions, painting and sculpture. Freijo Gallery establishes a policy of collaborative work with Latin American intellectuals to investigate and enrich new languages in contemporary art on both shores, supporting and disseminating specialized publications.
Currently, Freijo Gallery is developing a parallel program, LZ46, in its mezzanine space, directed by the artist and manager Ramón Mateos. This program experiments with formats that are not the usual ones, seeking to dynamize the gallery's general program by providing new contents and new perspectives.
In 2020 a new program is created, Virtual Freijo, a strictly digital platform, which aims to make the creative work of the artists represented by the gallery visible and marketable. The work presented within this platform uses virtuality as a medium of creation and has a strong focus on Sound Art.
Installation view March 2019, artworks by Esther Ferrer in the exhibition "The Rites of Passage".